Attribution Model Comparison

See how different attribution models assign credit to your marketing channels.

Number of Touchpoints

Conversion Value

The value of the conversion to attribute

This tool demonstrates simplified attribution logic. Real-world attribution requires tracking actual user journeys across touchpoints.

Stop guessing which model is right. ONClix lets you compare all 8 models on your actual data.

Understanding Attribution Models

Assigns 100% of the conversion credit to the first interaction. Best for understanding which channels drive awareness.

Assigns 100% credit to the final touchpoint before conversion. Used by most ad platforms by default.

Distributes credit equally across all touchpoints in the conversion path. Good for understanding the full journey.

Assigns 40% to the first touch, 40% to the last touch, and divides the remaining 20% among middle interactions.

Gives more credit to touchpoints closer in time to the conversion. Useful for short sales cycles.

Want to compare attribution models with your real data?